According to all the marketing gurus I listen to, most website visitors want videos. So, if you'd like to see all the "Frequently Asked Questions" in video format, I've shot them for you, and they're right here.
If you'd prefer to read them instead, just scroll down past the videos, and the print version is there for your enjoyment.
To be completely candid, very few people need a coach. But the very best performers in the world all have at least one. That’s what detectives call “A clue.”
And no, I’m not just talking about athletes. I’m talking about Tim Ferris of “The 4-Hour Work Week,” Noah Kagen from App Sumo, Opera, the CEO of Google, and many more.
I’ll write you a blog post soon about how coaching in the sports world was the catalyst for it crossing over into business and from there into life in general. Just remember that the world’s high performers all have them.
No, no, and no. I think the whole concept of life coaches is inane. There’s no training required to be a life coach. “Becky Few Brains” does an online course for a few hours or buys a book; voila, Becky is a life coach. Spare me.
Do you want to know how bad that industry got? There was a thirteen-year-old life coach who became the darling of the media due to the novelty effect. Please. What does a thirteen-year-old know about life?
Real coaches go through extensive training. The gold standard is now the International Coaching Federation, and to be an entry-level coach with them, you have to have over 100 hours of coaching paid clients under your belts before you can be considered. That’s on top of training on how to coach through accredited organizations.
To give you an idea, I’ve spent over $30,000 on my training to date and have been coaching people since the early nineties. This year alone I'll spend another $40,000 on training and continuing education.
A transformational coach helps individuals identify and overcome obstacles, limiting beliefs, and negative patterns that hold them back from reaching their full potential.
Through personalized guidance, they foster profound personal change, helping clients gain clarity, set meaningful goals, and take actionable steps toward achieving lasting transformation in various aspects of life, such as career, relationships, and personal growth.
Transformational coaching goes beyond surface-level changes, focusing on inner shifts that lead to sustainable, long-term success.
In a nutshell, a therapist is a mental health professional who diagnoses and works with dysfunctional clients and makes them functional.
As a transformational coach, I work with functional clients who want to maximize their potential. (See the definition above)
A consultant provides expert advice, analysis, and solutions to organizations to help them improve performance, solve problems, or achieve specific goals. They give the client the answers, whereas coaching is a collaborative effort. Not to knock them at all, but there’s an old joke about consultants (told to me by a consultant friend): “A consultant is someone who’ll tell you how to date, but he doesn’t have a girlfriend.”
I get it. There are lots of coaches to choose from, but few are what we call "Hybrid Coaches."
What's that? It means, just like Bruce Lee, who drew upon the best elements from all the martial arts, I have taken the best methods from all the different types of coaching.
I use traditional coaching, the newer transformational method, performance coaching, hypnosis, NLP, EFT, and more. So, rather than being locked into a single methodology, I can cherry-pick the best approach to give you maximum results in the shortest time possible.
It can be for C-suite executives looking to become better leaders, get clarity, and make progress they couldn’t make on their own. Research shows the benefits to companies across the board that are hiring coaches to work with their employees.
Likewise, it can be for entrepreneurs and anyone driven to tap their maximum potential faster than they could do on their own.
Anything from peace of mind to gaining clarity, eliminating negative beliefs, overcoming obstacles and overwhelm, to becoming the best version of yourself in the fastest possible time.
Coaches often specialize and will work on helping clients through divorce, setting up a business, dealing with money issues, helping with relationships, and more.
How long depends significantly on the coach and the coachee and what issue they’re working through. Some clients gain clarity in a single session, but it’s rare.
Most work over a period of time, which could be anything from 3 sessions to every month over a year.
I like to tell people I’m not a hypnotist, but I use hypnosis occasionally. Hypnosis is recognized by the medical profession, for example, as one of the most effective treatments for both chronic pain and IBS, and I have a 95% success rate with helping clients quit smoking.
It works by essentially distracting the conscious mind so we can communicate better with the unconscious.
Limiting beliefs typically stem from childhood. When well-meaning parents tell their athletic offspring, "Why can't you be smart like your sister?" or "You're never going to amount to anything," or "Rich people are greedy," they implant a belief that follows the person throughout their lives.
There are 36 of them, but most can be boiled down to "I'm not good enough."
It's too convoluted to explain here, but needless to say, it's hard to reach your full potential while these things are holding you back.
An easy way is to set up a strategy session. They’re free, they go for about fifteen minutes, and we’ll be able to figure out pretty quickly whether or not you’re at the right phase of your personal developmental journey to justify having a coach.
They can be in person, via Zoom, or in groups. It all depends on where you live, what we’re working on, and other factors. The strategy session will usually determine which option is best.
It depends on how long we determine we need to work together. Again, that’s something we’ll explore during your strategy session.
Like you wouldn't believe.
I used to be a bodyguard to some of the wealthiest people in the world, as well as celebrities. If I wrote any sort of tell-all book, and the word got around that I would talk out of school, my career would have come to a screeching halt.
That's also true of the industry as a whole. Almost every protection agent in the world knows that if they blab, they will be responsible for a lot of security personnel being put out of work.
While the saying "What happens in Vegas, stays in Vegas" is cute, in my office, it's true. Whatever is discussed in that office stays in that office.
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